If you have a business of any kind, then you know how important it is to boost your productivity by eliminating small jobs and tasks as much as possible. Whether you are sitting there writing your social media posts on Twitter or Facebook to promote your business or checking and responding to emails, you know that it can be a huge time suck to sit there for what seems like hours trying to get the little details completed on a daily basis.
This is where the app Buffer comes in, available for both iOS and Android devices, it will help you manage and promote your business using various social media platforms. You also can access Buffer through the website, along with downloading the extensions for Safari, Chrome, and Firefox to give you complete access to Buffer no matter what device you are using.
One cool feature with this app is that you can put a picture up as a post and if the user clicks on that picture, it can take them to an article, which means you do not have to sit there and entice people with a summary of your work, you can use any picture to help illustrate the points and then they can click to open it up.
You can get the free version of Buffer, which allows you to sit there and connect each social media platform to one profile, and then store up 10 posts that you can schedule to be released at any time. If you want to pay $10 a month, you can get the “Awesome” upgrade package, which allows you to have 10 accounts for each social media platform, and you can have up to 100 posts stored up that you can schedule, and you get 15 RSS feeds per profile.
A free version might work for some people, while others might need a lot more, so the type of Buffer you choose largely depends on your business size.
If you are looking for something even more productive, you can get Buffer for Business which is $50 a month to start. Buffer for Business allows you to work with your team members and colleagues, connect a higher number of profiles, schedule even more posts, and then analyze the data from your followers, which can help you figure out how to boost your social media presence.
Buffer was first launched in 2010 with it only being connected through Twitter, but now more social media integration is giving Buffer a leg up on the competition, and is helping you increase your earning potential with your business. You can now create, manage, and schedule posts for Twitter, Facebook, Google+, Pinterest, and LinkedIn, and you can use the same posts for each social media platform or choose different posts for each of the networks.
There is a feature in the app that helps the business owner decide what is the best time of the day to post to social media accounts, which is done by analyzing the data flows over each of the social media networks.
Just last month, Buffer added a feature which allows you to add and share videos by just dropping the videos straight into the Buffer composer window. You can then schedule those videos to go out to social media platforms whenever you want, and your followers will not know if you scheduled them in advance either. The only issue with Buffer as of right now is that it is still not connected to a few of the more common social media platforms being used today, such as Instagram.
Even though you cannot use Instagram, the other major social networks are able to be used on Buffer, and you will find the user interface and dashboard more friendly than even the simplest dashboards seen on websites like Twitter. Another great aspect to Buffer is that you do not need to be logging into each social media platform at all ever, which means you are also boosting your own productivity because you will not get sucked into clicking links from friends on Facebook or searching out the Trending Topics on Twitter.
Buffer even has a blog which helps you as a business owner determine what Buffer has found to be true when it comes to posting to social media, such as what is the best time of the day. Buffer says that retweeted and favorited Tweets are more likely to be going on in the evening, but early morning is the best time to send out that Tweet in order for it to be best seen and read. Buffer also includes data that shows Saturday is the lowest day of engagement on Facebook, but on Thursday and Friday engagement are at high levels.