A new report was just released that shows apps on both iOS and Android are using your microphone in order to know what you are watching on television. This information is being collected to see which shows you are watching as well as which advertisements you are watching. There are more than 250 apps between iOS and Android that are collecting this information. Read on to learn more about what this information being collected from your microphone is really doing.
Microphone Access in Apps Being Used to Collect Information
We know that targeted advertisements are a huge part of how advertisers make money. Did you know this is also happening on your mobile device? A new report has come out to detail how the microphone on your mobile device is being used to listen in on what you are watching on television. Not only that, but these microphones are also picking up which advertisements on television you are watching as well. A lot of mobile games on both iOS and Android are using the microphone to collect this type of information. We know that there are thousands of people who are concerned about this type of data collection.
The games that are doing this type of information collection include those that have Alphonso software on them. This software allows for the games to record the audio using the microphone on your mobile device. From that audio, the television shows you are watching and television advertisements you are watching are being noted.
App Games Using Microphone to Deliver Targeted Advertisements
Opting-Out of Microphone Data Collection
The good news is that there is a way to opt-out of this information being collected. This information to opt-out is also in the policy details. If you are using an app on iOS or Android that has this service running, you can use the settings on your device to change the permissions. You can change it so that the app or the game is not accessing your microphone to collect or use the information collected.
There is a settings menu within your Android or iOS device that should allow you to disable the microphone feature. The odd part about all of this is that this information is not supposed to be collected if you are under age 13, but there is no real way to know the age of the person using the device being targeted. A lot of parents will find this collection abhorrent as well as weird. The best thing to do, regardless of your age, is to go into your mobile device and opt-out of this type of data collection.