Reliance Jio Planning to launch 4G services: Reliance commercially plans to launch Reliance Jio 4G services in the second quarter of 2016 to take advantage of the fuss and momentum created by this news.
Reliance Jio Planning to launch 4G services
On the eve of the 83rd birth anniversary of founder chairman Dhirubhai Ambani, Reliance Jio did employee launch of 4G services to deliver hi-speed connectivity to its highly ranked 100000-plus employees and their staff families. The star-studded event, which featured Shah Rukh Khan and Academy-winning music director AR Rahman, stirred a lot of buzz and the company wants to ride on this momentum.
More than 90 days since Reliance Jio conducted employee launch of 4G services. The company has got enough feedback with respect to network, IT and applications usage.
Yet company officials said, Reliance Jio would have corrected all problems related to network, IT and applications, giving Reliance Jio an edge over its competitors in this department who are more focused on providing coverage but still has a long way to go with respect to providing good quality 4G services in India.
On the other hand, Mukesh Ambani’s 4G focuses is on co-creating the best experience for its customers and then the customers spreading the word among friends and relatives helping Reliance Jio to leverage on its 4G network quality as the main concern.
Reliance Retail has already procured a large number of 4G stylish and Volte smart phones from different ODM players for its LYF brand. With product life cycle of smart phones varying between 6-9 months there is no point in delaying the commercial launch to third or fourth quarter of 2016 thereby letting go the advantage it has due to the handset eco-system and procurement of 4G Volte stylish smart phones.
Further Reliance Jio 4G competitors like Bharti Airtel, Vodafone and Idea Cellular have already launched 4G services in majority of their circles and now the focus is on improving its 4G services as well as increasing its coverage in all the cities within its operating circle.