We have all seen Steam games discounted at launch time many times in the past. Did you know there is a rule regarding these launch discounts? It has just come out that Valve puts in place rules for those Steam games discounted at launch. These games are prevented from taking part in other sales and promotions for 30 days. We have all of the latest news about the games discounted at launch and the rules Valve put in place within the Steam platform.
Steam Games Discounted at Launch Comes with a Price
The biggest news we have learned is that there is a price to be paid for those Steam games discounted at launch. The caveat is that these games cannot be part of another sale or promotion for 30 days. That is something we did not know before. The sale can can either be the entire week during launch or it could be just during the first day of launch. Either way, the game is no longer eligible to be part of another sale or promotion for 30 days. Of course, a lot of developers like to put a discount out for launch. Developers see this as a good incentive for people to download the new game on Steam.
We have seen a ton of games with the launch discounts over the years. Even with that, we have also seen many games that do not have these launch discounts. It has always been something we were curious about. Mostly in terms of why some developers choose not to have the games discounted at launch. Now we know why, since it will prevent the game from going on sale a week or two down the road.
It is also important to note that Valve put the rule in place for at least 30 days, which means games might actually not be allowed to have another sale for longer than that. It appears to be more up to Valve on whether or not a Steam game is allowed in 30 days or 60 days to have another sale.
Game Developers Have to Decide Whether Games Discounted at Launch is Worth It
For the game developers, it puts them into a tough spot on whether or not the games discounted at launch would be a good thing for their company overall. If you put your game out towards the end of the year, then you could miss out on the Thanksgiving and Christmas promotions on Steam if you use a launch promotion. It means that the game developers need to be very aware of which Steam sales are coming up. The developers then have to try to plan their game launch around that. If it is near the Winter sales, then the developer likely will choose not to have their games discounted at launch. They might think it is better to wait for the regular promotion.
Steam sales throughout the year are very good opportunities for the game developers to get their games more promotion. You have to think about whether or not the games discounted at launch lose some value right off the bat with those sales. Game developers have to be careful not to devalue their game too much.
Games Discounted at Launch Puts Developers in Bind
These game developers also have to be careful of upcoming opportunities for other sales that could help promote their game. The new information helps shine light on why a lot of game developers seem to be wary of the discounted at launch idea. This is true epecially if a huge sale is coming up within that 30-day window.
You also have to think about how probably will not have the money to buy your game after a huge sale. Algorithms are also a huge part of all of this. Valve has put a ton of money and tools behind the Steam algorithms that provide recommendations to users. Tell us in the comments what you think of this news. Specifically, the rule that a game cannot be on sale within 30 days of a discounted at launch promotion. Do you think this is fair to the game developers? Were you even aware that such a rule existed before?