Monster Strike is currently ( or will soon be a “was”) one of the most popular games out their in Japan. This IOS and Android video game has been reported to bring in a whopping 4.2 million dollars of revenue every day for the company Mixi. The game Monster Strike is a physics game with similar mechanics to role playing games (RPGs), strategy games, and cooperative multiplayer video games. Well sadly this game has been pulled from the Japanese IOS app store causing many to feel anger and sadness at Apple’s move towards this extremely popular game. So what exactly were the reasons that led Apple to remove one of the best and most popular games out there in Japan?
How big exactly is Monster Strike?
As I mentioned above the game Monster Strike had brought in 4.2 million dollars each day for Mixi ( this is just an amazing feat for a mobile video game) which is around 4 times more than the estimated amount Clash of Clans makes which is impressive considering Clash of Clans is a world wide game while Monster Strike is primarily centered in Japan. But these numbers are just the tip of the iceberg, it is estimated that the company made around $378 million from April 1 through June 30, while spending a trifle on the actual marketing of the game to their fans. These numbers roughly estimate a gross revenue of about $175,000 per hour which is more than some people make in a few years! This game is quite popular as shown by the evidence but according to the official wiki page what makes this game so popular is that “Monster Strike has been compared to competitor Puzzles and Dragons and other freemium puzzle games in that the player battles waves of monsters to collect them, fuse them, and evolve them and earn gold and other items through gameplay to get stronger monsters, and build a list of friends with monsters to use as well.”
Besides this it also includes a mechanic of sliding the characters around the screen sort of like a sling shot instead of a regular role playing game where players move their characters on the tiles of the maps one by one. This is like a mixture of Pokemon and Supercell’s recently canceled game Smash Land. This is like Pokemon in the way that players collect their monsters, train them, and evolve them just like in Pokemon while also including the fighting mechanics of Smash Land with the characters sliding the monsters around the stage.
So why exactly was Monster Strike removed?
The worst part of all this mess is that no one is exactly sure why Monster Strike was removed from the Japanese App Store so suddenly. One of the possibly reasons why Apple may have decided to remove Mixi’s game was violating clause 11.3 of the App Store review guidelines on purchasing and currencies: “Apps using IAP to purchase physical goods or goods and services used outside of the App will be rejected.” Another proposed reason why this app was removed was because Apple was worried about Mixi’s adherence to clause 11.2: “Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected.” It is really a shame that an extremely popular game had to be removed from the App Store but this once again shows the power the power Apple has over any app whether it be a small app or one of the most popular apps. Monster Strike is now removed from the top grossing apps on the app store making it as if it never existed.
Hopefully Mixi can work out their problems with Apple because it would be a shame to see such a popular game be removed from the gaming community. Monster Strike will probably be defended by some of its fans but they will have to provide a good argument to convince Apple.