I recently had a professor of mine ask whether six seconds was enough to capture anything special. I proudly answered yes, defending the social network Vine that provides users with six second posts from creative users all over the world interacting on this video sharing application. I personally think this app is one of the best because it provides a different video watching experience that competes with some of the video sharing giants like YouTube. Well on top of allowing users to share their videos this app has an extensive list of tools to make every vine a great video. Well to make those tools even better Vine just released a tool to improve the loop of music on each user’s videos. So what exactly does this update bring to the table?
What is a “loop” ?
So a loop is basically a view in terms of Vine videos. Each time users complete watching a vine the video itself will get a loop added to their loop count. For the most part these are just a tool to show which videos should be on the popular page and on whose videos can marketers advertise on. Well one of the main things users who do dance videos or music videos is that they need to loop music in their video perfectly. The reason for this is that after the video ends the video needs to start over again smoothly which will let people watch it many times afterwards instead of changing the video because it sounds like a rough transition after six seconds.
To fix this problem, the Vine app has created a feature called Snap to beat. What does feature does is that it will make sure the music is in sync with the video so that the transition is smooth. How music can be added is simply by clicking a button that will let users choose a song from their music library and put it on Vine and snap to beat will automatically fix the loop. For those who do not have music on in their library it is ok since Vine will allow users to pick one of their featured tracks from famous artists like Bastille, Avicii, etc. This really helps spotlight great songs by artists and when a user likes the song in the Vine they can click on a little music button icon in the bottom right corner and it will give a description of what song it is. Artists will also be able to include a link to another social media site, their website, etc. allowing them to gain their fan base on this great app.
I have always enjoyed Vine and actually make some vines myself so knowing that Vine will allow me to pick some music and add it to my vines without a problem is just an amazing feature on Vine’s part. This really helps gather the music and dance crowd who are a pretty big community on Vine and it also solves the problem on many vines where people do not know what the name of a song is. The only problem I could possibly see with this update is licensing issues because I remember back in the very beginnings of YouTube there was no problem with using music in videos but shortly afterwards once it became popular there was copyright infringement everywhere so hopefully this does not happen with Vine because music really helps set the scene for a video.
Overall, this was a great update for Vine because they are really expanding their platform and helping users create amazing content that furthermore shows the power of this application. This is a win for those who struggle with adding music to vines so great job on Vine for expanding the tools available to creators.